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Has there been any research on the market share of password managers? Both from the perspective of competition (Bitwarden vs 1Password), but also users versus non users.

@atoponce How would you do such research without either the pw manager having spyware in it (non-starter, and not counting any respectable one that doesn't) or some sort of sampling biased polling?

Some things just aren't knowable and that's okay.

@dalias I was just curious. As a moderator of r/Passwords on Reddit, a user messaged me concerned about a certain post, which led to the discussion of biased and fair reporting of different password managers.

I used subreddit subscriber counts as a poor metric for market share, and mentioned as much, which got me curious if actual research had been done in this area. I figured it would be via voluntary polling, which has its own problems.

Cassandrich

@atoponce Subreddit subscriber accounts is going to tell you which are popular with folks who use Reddit, a highly biased sample.

@dalias 100% agreed, and this was mentioned in the discussion.