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Swimming against the current.
A headwind.
Whatever you want to do these days, that's how it feels. There are lots of reasons for it.
Consolidation is a big one: so many people have so few choices. A handful of companies are our only options, and they're endlessly chasing things that have nothing to do with our needs or happiness.
The pattern is fractal. Everywhere you look.
It's not just your telephone, your social platform.
It's your employer, too. Your means of surviving.