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"Virtue ethics is currently one of three major approaches in normative ethics. It may, initially, be identified as the one that emphasizes the virtues, or moral character, in contrast to the approach that emphasizes duties or rules (deontology) or that emphasizes the consequences of actions (consequentialism)."

- Rosalind Hursthouse, SEP, "Virtue Ethics", https://plato.stanford.edu/entries/ethics-virtue/