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I can also tell you how Google became so profitable:

1. AdWords

It’s more complicated than that, but also it’s kinda not.

One of my broken record Paulisms: A company’s values will asymptotically approach its business model.

@inthehands Especially if its compensation model is stock-based, which accelerates the convergence between company decisions and demonstrating visible revenue growth (which is a narrow view of a business model).

Paul Cantrell

@jmeowmeow This is quite true. It’s also true of privately-owned companies and even nonprofits, however: eventually, you’ll be asking questions about either growth or survival — you want to continue the mission, right? you’re the good guys, aren’t you? — and in those moments, it’s hard for values not to shift.