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A question:

As Zeynep Tufekci remarked, we’ve built the machinery of an authoritarian dystopia to get more people to click on ads.

An astonishing percentage of our technology, our industry, our energy, our human inventiveness, our •lives• pour into this. Targeted advertising is now a dominant force in our world.

The question: Does this pay off for the advertisers?

Leaving aside all the social costs and the moral questions, did it •work•? Is advertising radically more effective than it used to be?

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