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With almost all 20-somethings I meet in California, I tend to assume that they don’t drink alcohol and I’m often right. Alcohol is as cool as tobacco here now. Not at all. No wonder bars are really struggling.
The only people I know here who are really into booze now are elderly millennials and Gen X and Boomers.
(I’m renting a place in Monterey, and everyone is sober)
@skinnylatte I'm convinced that this is opening a space in the market for new kinds of spaces for socialising, which is really all bars are. e.g. Games cafes never used to be a thing. It could be wonderful.