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Once a long time ago, I advised a tiny startup that didn't (couldn't) pay a cloud service provider bill and was going to be shut off.

Luckily they had two cloud providers, so rapidly found a way to migrate to the one whose bill they did pay. They also did some drastic hacks to shed load (like disabled non-authenticated views of their content). They also considered rate limiting some of their best customers, but I told them that this was silly.

Anyway, thinking about that story for some reason.