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Shawn M. Jones, PhD

Elon is planning to effectively kill social cards on . Social cards were a big part of my dissertation work. I published a few papers about generating them via , , and because they make for nice bits of document and . Now Musk wants them gone to force journalists to write articles directly on Twitter.

Ref (paywall): fortune.com/2023/08/21/elon-mu
Ref (article about paywalled article): 9to5mac.com/2023/08/21/twitter

A diagram of a Twitter social card from 2020 summarizing the World Health Organization’s COVID-19 website.
#TwitterMigration
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Shawn M. Jones, PhD

In 2020, we developed a special tool, MementoEmbed, for generating/extracting metadata from archived web pages. We presented this tool at the Web Archiving and Digital Libraries Workshop (WADL2020).

We found out that , , , and others could not reliably create cards for archived web pages. We use MementoEmbed’s cards in with our tool Raintale to create a of this .

Ref: arxiv.org/abs/2008.00137

A social card created by MementoEmbed for the archived web page of CHARROA Cod Hole & Ribbon Reef Operators Association Cairns. The card shows that WWW.CHARROA.ORG.AU was preserved by NLA.GOV.AU on 2016-05-11T21:49:03Z. Additionally, the user can get to other preserved versions of this page or visit the current version.
Shawn M. Jones, PhD

Social cards are generated based on present in web pages. If the author does not create the metadata, the service will not create the card. What do we do for web pages that predate this metadata?

A lot of techniques can help us create the description part of social cards, but what about the image? In 2021, we found that Random Forest can help choose the correct image using easy-to-calculate features.

Ref: doi.org/10.1145/3447535.346250

A series of graphs showing image similarity vs. Precision @1 and MRR. The lines reaching closest to the top represent the best performance. Random Forest has the best performance.
Aug 22, 2023, 03:21 PM·Public·Ivory for Mac
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Shawn M. Jones, PhD

What about that metadata that is present? Grusky et al. (doi.org/10.18653/v1/N18-1065 ) realized that, because page authors create that metadata, it can serve as ground truth to evaluate .

We analyzed pages from and saw how this metadata evolved. By 2010 we saw a metadata explosion with the use of Cards, Open Graph Protocol, Tracking, and more. Things like Twitter cards created a metadata renaissance for HTML.

Ref: doi.org/10.1109/JCDL52503.2021

A streamgraph showing the growth of HTML metadata categories over time. Web pages of the past were filled with mostly crawler instructions and standard HTML metadata fields. By 2010, we see a metadata explosion as Open Graph Protocol, Twitter Cards, Facebook Tracking, and more fill the space.
Public
Shawn M. Jones, PhD

So it makes me wonder, with Elon killing Cards and backing off of news sharing (and blocking it sometimes), what will the future be for social cards and HTML metadata?

Ref: Facebook blocking wildfire news information rather than pay publishers: apnews.com/article/canada-wild

See original post above🔺 for link to story about Elon killing Twitter cards.

AP NewsPrime Minister Justin Trudeau slams Facebook for blocking Canada wildfire newsBy ROB GILLIES
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