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I can also tell you how Google became so profitable:

1. AdWords

It’s more complicated than that, but also it’s kinda not.

One of my broken record Paulisms: A company’s values will asymptotically approach its business model.

@inthehands many people under appreciate that googles main accomplishment is building the ad back-piping for most of the internet. It’s more about the infrastructure than the websites. (Which given how dominant the websites are says even more about the infrastructure).

Paul Cantrell

@b3n Yup. Search is what made them popular, but AdWords, the DoubleClick purchase, and other associated infra is what’s had the greatest systemic/societal effects.

@inthehands @b3n For better or worse, Google rules the non-China Internet. So much of the core Internet infrastructure is linked to Google's systems and networks.