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Here's the TLDR on our case study:
- Background: SparkToro is a B2B SaaS company that makes audience research software, whose team includes two high-profile marketing influencers.

- Problem: Despite their large public presence and great top-of-funnel traffic, SparkToro have struggled to articulate the value of their product, educate users on how to use their software, or improve conversions to their paid plans.

- Solution: SparkToro invested into encouraging their biggest fans, which led fans like me (Mariya Delano) to promote SparkToro and create fan content about their product.

- Results: my content about SparkToro got 32,616 views and 590 engagements; brought 3x as many directly attributable conversions as SparkToro's webinars; and increased sessions on several product pages by 162-397%.

- Apply It Yourself: you can encourage your biggest fans even further by promoting their content, featuring them on your own marketing channels, inviting them to an ambassador program, or hiring them for official collaborations.

Funnily enough this is the first case study I’ve ever put together

I now realize that I forgot to make some graphs and charts. I should probably add them in at some point today whoops!

People have been responding so well to this though I am so glad

This is in so many ways a full culmination of my marketing work so far and an explanation of how I got here and what I’ve poured a lot of my heart and soul into

@mariyadelano Going to bookmark this to read over the weekend

@Fizzle_Up haha I was thinking that might be a good reason to publish this on a Friday! Would be curious to hear your thoughts once you get around to it

@mariyadelano Yeah, a Friday isn't necessarily the time people would think to publish stuff. But, I'm sure there are plenty of others out there like me that like to collect a list of articles during the week for reading during the weekend. That way I can sit down & digest properly over a cup of tea or glass of wine, with no distractions. I don't want to skim read something I know someone has spent a lot of time working on. Will definitely let you know what I think!

@Fizzle_Up I also like to read stuff usually in the later parts of Friday and over the weekend, so that’s why I’ve gravitated to publishing on those days! Also, less noise so it’s often easier to get an initial readership

@mariyadelano That's very true! Plus, if others are like us, then they're more likely to be more engaged readers.

@Fizzle_Up I hope so!

@mariyadelano Didn't get a chance to read this last weekend but read it this morning. Fantastic read! It's such a great organic and reciprocal way to help build brand awareness & engagement.

Love that you really went into full detail with your timeline of outputs. While it shows how much effort you put in, it also shows others how achievable this is.

I did something similar years ago in collaboration with a niche magazine & loved doing it. It really boosted sales for both sides.

@Fizzle_Up thank you so much Heather!

Yeah, I was trying to make sure that this case study could do more than just serve as a sales tool for our services. So glad to hear that adding in that detail made the same process / results seem achievable!

@mariyadelano It was a really great insight & I didn't feel it came across as 'salesy'. Thoroughly enjoyed it

@Fizzle_Up i am so happy to hear that

@Fizzle_Up I swear, you’re just making my morning better and better right now

Seriously thank you

@mariyadelano Aw!
You're more than welcome!