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@Alon @mekkaokereke this argument isn't at all persuasive to me because the effect of a voter narrative like this isn't just for the specific character in the ad! It's about foregrounding a shared fate narrative that might motivate people (including those unmarried women) to feel that their actions will align with their values and are possible. It's strategy *not* because someone is imagining a large effect only from this subgroup but because the shared fate message could matter to many

@Alon @mekkaokereke it's very clear gender is a predictor *within groups* for this election, and that's very striking. Everyone votes like their household, that doesn't mean every household is motivated to vote while they imagine *other* households. This ad is for sure an identity play but I don't think it's making the play you seem to think it is.

@Alon @mekkaokereke whether or not it's executed well, people's beliefs about why they're voting matter and it would be really silly for this political party to not make a play on this when there's a gender split that's observable within groups here

@grimalkina @Alon

The Harris campaign is *really* well run. I honestly think that it is the best run campaign in US presidential history.

Harris has had to clean up clumsy words dropped by Biden and Obama that drove away Black men voters.

https://hachyderm.io/@mekkaokereke/113309611321284023

There's a reason that the Harris campaign distanced itself from this ad, and even the stickers, and is vocal about the need to earn the votes of Black men.

@grimalkina @Alon

The Harris campaign is limited in what it can say. Not being able to state clearly that white women do about half of the racism in the US, and that more than half of all white women vote for Trump, and that most have full agency, makes it impossible for them to then say "some women vote for Trump only because they're forced to by their partners!" without sounding like they're minimizing the accountability of white women voters. So they don't say it.