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I see a lot of misinformation about #Mozilla #Firefox 128 new Privacy-Preserving Attribution.
Advertisers have a duty to accurately report ad metrics to their clients. Instead of having to do that via invasive tracking that tracks YOU, PPA allows them to collect metrics about the AD, anonymously. The AD, not YOU.
That's how we defeat invasive tracking: by proving metrics in a privacy preserving way.
If you use ad-blockers (like I do), well, nothing will get reported anyway. WIN WIN.
PPA is a huge step forward in eliminating ad tech's reliance on invasive tracking, and those spreading FUD because "urrdurr ads bad" without understanding how the technology works should take the time to read and understand it.
Again, if you use an ad-blocker, then nothing ever gets reported as if the ad wasn't displayed, there's no conversion to report.
I hate ads and tracking as much as the next person, and aggressively block them on my network. I will however keep PPA enabled.
@FineWolf "anonymous" is not as strong as it used to be since companies can EASILY de-anonymize data in minutes if not seconds.
So this is BS to me and a lot others, all do respect.
You clearly haven't read how PPA works. Advertisers do not get individual reports/events, even anonymized.
They get aggregate data only. (ie.: x people had a conversion following being shown ad y in period z).