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I just looked at an post that showed up in my RSS feed.The post was making a simple argument that I agree with. If the argument had been summed up in the title (and it could have been), I wouldn’t have bothered to read it.

However, I did read it, because the title was click bait. But there was no reason for it to be. There were no adverts, no product promotion that I noticed. No-one got any benefit from that interaction.

But this is how content farms have conditioned us to write.