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“They are also changing the Microsoft 365 Copilot URL to M365Copilot.com and redirecting office.com and Microsoft365.com to m365.cloud.microsoft.”
Truly impressive. Best rebrand in the history of everything. No notes.
I really want to know how some hotshot marketing person convinced higher-ups to rebrand one of the world’s most recognised brands ever, to a bunch of unrecognisable gibberish. Like, vice presidents and likely Satya signed off on this. All I can think of is, how did you trick them into it?
@kirb I love that it doesn't describe anything about it at all. It's just words and numbers now. The might have well of renamed it to "Wibble 42" or something.
@kirb it has to be crystal meth. There can be no other explanation...
@kirb I’m just waiting for the AI bubble to burst and this rebrand to kill half of Microsoft.. it’s gonna be a blood bath
@codecat I can't wait to see it happen tbh
@kirb did anything even improve since Office XP?
@kirb wha? so they renamed the entire office suite, or just office's copilot, or just the other non-excel/word/ppt cruft that comes with office?
... well anyhow, Microsoft M365 Visual Copilot Series C/S for Business SP1 Cloud Edition on Azure, here I come!
@kwramm The subscription, but also the suite, because they try to blur the lines of Office the suite and Office the subscription, and Copilot is a subscription feature, and they’re raising prices citing the new Copilot features, and they’d like you to forget that they still do one-time perpetual licenses.
If this hurts your brain, don’t worry, it hurts everyone else’s too!
@kirb so it's basically "we confuse you to easier grab your money?"
@kwramm Probably!
@kirb off topic but who allowed ".microsoft" to be a TLD
@mrconorae If you have a couple hundred thousand dollars per year to spare, you too can become a brand TLD! https://icannwiki.org/New_gTLD_Brand_Applications
@kirb @kalleboo They always do that. I thought they'd learned better when they slapped .net on everything, or before that, when everything was Xbox all of a sudden, even if it was on PC. And I have a vague memory that “Windows" also got handed around as an additive word for a while.
Adobe also had a phase like that with Adobe Photoshop Lightroom.
@uliwitness @kalleboo At least it's slightly more interesting than the "Plus" "Pro" "Max" "Ultra" world other brands are living in right now, not that it makes it any better...
I guess I'll take the positive that it's mostly not going to affect product release cycles, like Longhorn did because everyone just *had* to get their pet feature in. Nobody's rebuilding half the product to tightly integrate it with AI, thank god.
@kirb @kalleboo IMO Pro and similar designations are orthogonal to this. They tell you which market a product is targeted at.
Slapping “Xbox" or "Photoshop” on unrelated products is just trying to take advantage of the brand recognition and positive image of a successful product line to make older ones look cool, new and different.
Same with Claris rebranding as FileMaker, Inc.