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Me: Hey app devs! During economic slowdowns it's really important to make sure that your app doesn't have a leaky funnel, and works for as many of your users as possible. Here's how you can use ML to make 5% more money from your existing app!
Crowd: Hells yeah! ML! *Pays attention*
Me: Here's how you can fix accessibility issues to make 5% more from your existing app!
Crowd: *Tunes out* *yawns*
Me: You can also make 5% more by making your app work better for Black and brown ---
Crowd: Booo!
@mekkaokereke if I recall correctly, I believe 16% of the US has some need for accessibility solutions so I’d push that 5% higher. And I’d wager that there is more than 5% being left on the table by not making solutions work better for the Black and Brown populations in the US alone which quite clearly are an even larger section of the population. (Overlap not withstanding) Do you have any good guides/resources you recommend on how to improve?
@tpak Yes, the number can be much bigger than 5%. I've seen accessibility improvements drive uplift of as high as [REDACTED].
Annie Jean-Baptiste literally wrote the book on "Building for Everyone." https://bookshop.org/p/books/building-for-everyone-expand-your-market-with-design-practices-from-google-s-product-inclusion-team-annie-jean-baptiste/7391065
(Bonus points to me for using "literally" in a way that won't make a pedant's eye twitch!)
@mekkaokereke, thanks for the pointer to the book. I'll dig into reading it next. And congrats on the literary achievement ;-)